ThinkChat at the Customer Experience & Innovation Congress 2025
Innovation, technology, and experience: three days to rethink the way we connect with customers
From November 4 to 6, ThinkChat took part in the Customer Experience & Innovation Congress, the countrys most important event on innovation, technology, and customer experience, held at the Centro de Eventos del Paseo La Galería.
Throughout the three days, our ThinkChat stand became a meeting point for professionals and companies interested in discovering how artificial intelligence and omnichannel communication are transforming the way brands engage with their customers.
Intelligent Collections: the challenge of recovery with a focus on experience
On November 4 at 4:00 p.m., the conference “Intelligent Collections: The Challenge of Recovery with a Focus on Experience” brought together leading figures from the financial and technology sectors.
Among the speakers was Nicolás Soerensen, Executive Director of Thinkcomm (ThinkChat), along with other specialists who shared insights on how technology, data, and empathy are redefining debt recovery management.
Among the speakers was Nicolás Soerensen, Executive Director of Thinkcomm (ThinkChat), along with other specialists who shared insights on how technology, data, and empathy are redefining debt recovery management.
The discussion left several key takeaways:
💬 “A strategy only works when its based on data.”
💬 “The real challenge is not just recovering the debt, but rebuilding the economy and trust.”
💬 “Automation doesnt remove the human factor — it enhances the advisors value in every interaction.”
💬 “Customer experience also depends on brand control: the creditor is a client too.”
💬 “Smart recovery starts by understanding the context and designing personalized strategies.”
💬 “The real challenge is not just recovering the debt, but rebuilding the economy and trust.”
💬 “Automation doesnt remove the human factor — it enhances the advisors value in every interaction.”
💬 “Customer experience also depends on brand control: the creditor is a client too.”
💬 “Smart recovery starts by understanding the context and designing personalized strategies.”
Driving digital transformation
At ThinkChat, we continue to drive digital transformation through AI-powered conversational solutions that improve communication, optimize processes, and deliver more human and efficient experiences.
Today, artificial intelligence is applied across all areas of a company, not just sales — from customer service to internal management — streamlining operations and ensuring a seamless, consistent experience for every user.
🚀 Try ThinkChat and discover how AI can help you optimize communication, automate tasks, and transform your customer experience.
